A Glimpse Into the Future of Marketing | Sappi Papers

Together with global data analytics consultancy Kantar, we’ve surveyed more than 1,200 marketing specialists across Europe and the US – to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.

Find out:

Practical ways to maximise your marketing ROI – and stand out from the competition

How to create campaigns that are agile and responsive – as well as authentic and trusted

Why sustainability is more than the next big thing – and how to market in ways that contribute to the circular economy

Why 56% of brands report that using a mix of print and digital increases the trust audiences have in their brand

Our survey shows

ROI is a top-three KPI for marketers across Europe and the US

Sappi/Kantar Marketing Survey 2021

96% of marketers believe that agile and flexible marketing will be key over the next 12 months

Sappi/Kantar Marketing Survey 2021

Marketers see sustainability as the most important trend of the next 12 months

Sappi/Kantar Marketing Survey 2021

Fill out the form to receive your free copy

Work Email

First Name

Last Name

Company

Country

Telephone

Address

City

Postal Code

Subscribe

I sign up to receive communications on useful marketing mix insights, new printed publications and relevant content.

You may unsubscribe from these communications at any time. For more information on how Sappi processes and secures your data, please view our Privacy Notice.