What a brand new global survey tells us about the future of marketing – and the surprising role of print
Revealed in a new Sappi/Kantar survey – the key trends marketers need to master over the coming 12 months
Key trends in marketing are highlighted in a new survey undertaken by global data analytics consultancy Kantar on behalf of Sappi.
A total of 1,200 marketing specialists across Germany, France, Spain, Italy, the UK and the US were asked for their detailed opinions on what's next for best-practice marketing – with some revealing results.
These results provide key data and valuable insights for marketers, publishers and brands – as well as pointing to compelling commercial reasons for investing in print alongside other marketing media.
Published by Sappi in tabloid newspaper format under the name A Glimpse into the Future of Marketing (And the Surprising Role of Print), the survey is analysed in a series of insightful articles that show marketers valuable methods and tools to help them:
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Boost the ROI on their marketing campaigns
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Make the most of the importance of trust to today’s consumers
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Run agile, responsive marketing campaigns
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Get under the skin of brand desire
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Understand the importance of purpose and authenticity to brands and consumers alike
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Make their marketing more sustainable
